WEBSITE: TruckToysOfTexas.com
CLIENT: Truck Toys of Texas
CATEGORY: Business, Truck Accessories
The previous design for the Truck Toys of Texas website (see screenshot at left)had remained unchanged since 2002, and was designed in a difficult to update table-based layout that had n
o real robust content, did not take full advantage of SEO or dynamic content, had no newsletter system in place, did not "degrade gracefully" and did not sufficiently promote the Rhino Lining discount coupon promotion.
The redesign (see screenshot at right) was converted to a complete CSS layout that degraded gracefully, includes use of social networking concepts, RSS feeds, a newsletter, lots of useful, key-word rich content, better accessibility and readability, greater intergration of the business' color scheme (yellows and reds) and is easier for both search engines to find, and potential customers to use.
Along with the redesign, future development with an OsCommerce application and integration of a Moodle-based employee training center are planned.
For comparison, you may view the original design HERE (.pdf) and see the redesigned version HERE (.pdf).
The design involved use of the following skill sets:
HTML
XHTML
XML
Cascading Style Sheets
Adobe Photoshop
RSS Feeds
Javascript
Image Rollovers
OsCommerce Cart
Moodle
Copywriting
SEO
Social Networking/Web 2.0
E-Marketing
E-Newsletters