WEBSITE: mbrgfr.com
CLIENT: MBR Guaranteed Foundation Repairs
CATEGORY: Business, Foundation Repair & Contracting
The previous design for the MBR Guaranteed Foundation Repair website (see screenshot at left) had remained unchanged since 2003, and was designed in a difficult to update table-based layout that had n
o real robust content, did not take full advantage of SEO or dynamic content, had no newsletter system in place, did not "degrade gracefully" and had difficult navigation as well as unclear branding for the MBR Guaranteed FOundation name.
The redesign (see screenshot at right) was converted to a complete CSS layout that degraded gracefully, includes use of social networking concepts, RSS feeds, a newsletter, lots of useful, key-word rich content, optimization for local search engine use and is easier for both search engines to find, and potential customers to use.
Along with the redesign, the domain was also given a regular update feed, online video content, a complete database backend that auto-archived the blog as well as dynamically generated the site's photo gallery.
Archive of MBR Guaranteed Foundation Repair site
The design involved use of the following skill sets:
AJAX
XHTML
XML
Cascading Style Sheets
Adobe Photoshop
RSS Feeds
Javascript
Image Rollovers
PHP
Copywriting
SEO
Social Networking/Web 2.0
E-Marketing
E-Newsletters